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The Basics of Lead Scoring for Real Estate

Lead scoring is a process businesses use to rank leads in order of their potential revenue value. The higher the score, the more likely the lead will result in a contract offer or closed sale. But what exactly is lead scoring? How does it work? And how can your real estate business use it to increase sales? In this article, we’ll answer all those questions and more.

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Get More Leads: Marketing Automation for Real Estate

With the help of the right real estate marketing software, you can get back hours in your day while spending more time working in your business instead of working on your business. This article will discuss what real estate marketing you can automate and what expert real estate marketers use in their real estate business.

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