The real estate industry has continued to grow even during the pandemic. Properties are bought and sold throughout the year, and the real estate companies that know their onions are making all the sales. What separates the companies making all the sales from those not making any sales? The answer is ‘marketing.’ But what real estate marketing materials are best?
A well-developed marketing strategy can make all the difference for realtors. It is necessary for building brand awareness, generating leads, and driving sales. If you hope to stand out in the real estate industry, you have to build trust with the real estate marketing materials you use. However, it can get confusing and time-consuming because of the plethora of options available. This article will delve into the different types of real estate marketing materials and which would work best for your real estate company.
Traditional Vs. Digital
Marketing materials are broken down into two categories; Traditional and digital. Over the years, these two have been pitted against each other in an endless debate about which is better. Traditional marketing uses materials like direct mail, business cards, letters, car magnets, etc., while digital marketing materials consist of those intangible media through which a brand markets itself. They include social media, brand websites, CRM, and email. We will look at these materials in detail later, but first, let’s determine which of the two categories is better.
While traditional marketing has been around for a long time, it is the 21st century, and marketing is no longer the same. The world is becoming more digital by the day, and everyone is on the internet. People are checking for and making purchase decisions on the internet. The real estate market isn’t any different. A majority of all the real estate purchases made in 2021 were made through digital media. So while traditional marketing still holds relevance, it is clear that digital marketing can no longer be ignored by any business that wants to flourish.
However, choosing suitable real estate marketing materials is essential, and to help you with that, we have curated a list of some of the marketing materials available to you.
Traditional Marketing Materials
A lot has been said about the importance of digital marketing materials, but it is never a good idea to neglect traditional marketing materials. There are still several people who still depend on traditional marketing to make their purchase decisions. Getting the correct type of traditional marketing materials is vital for converting these people. To help you with that, we have listed a few necessary ones.
Business cards are small rectangular pieces of cardboard that contain relevant information about you and your business. It gets your name out there and provides the necessary information about the rest of your business.
A good enough business card does more than pass your information. It also has the potential to drive business. Look at it this way: when you do an excellent job with your client and want to recommend you to others, your business card is one of the few ways they can do that. If you haven’t yet, you should invest in a business card.
Direct mail is another traditional marketing material used by realtors. It is very common, and many people trust ut enough to make their marketing decisions based on it. The beautiful thing about this traditional marketing material is that it allows you to form connections with your clients and develop a long-term relationships in the long run. With direct mail, you show your prospects that you understand and are familiar with them, building trust and eventually converting them into customers. Direct mail should be part of your traditional marketing materials.
Digital Marketing Materials For Real Estate Agents
After the pandemic, the way people acquire properties and make real estate decisions have changed. People are now going digital, with many of them making their purchase decisions online. There has never been a better time to invest in digital real estate marketing materials than now. These are a few materials you can use to ensure that you are not losing out on the digital front.
A website is like your own digital real estate; a piece of digital property that belongs to you. A properly designed and optimized website should be the foundation of your marketing strategy. A real estate agent without a fully optimized website is losing a lot of prospects. Ninety-three percent of home buyers start their purchase journey online, and most of them end up making these purchases online. This presents an excellent opportunity for realtors, so most real estate firms all have real estate in the digital space.
Emails and Newsletter
Real estate email marketing campaigns are another method for digital real estate marketing. In 2019, real estate emails had the highest click-to-open rates. This is predictive of emails’ positive impact on real estate prospects and purchase decisions. It is an excellent real estate marketing material that you should not neglect. However, email marketing can be challenging, especially for agents just starting. The good news is that various hacks and automation allow for easier email marketing.
Real Estate CRM
Customer relationship management is another way for real estate firms to get new customers and develop long-lasting relationships. With a sound real estate CRM system, you can take control of all stages in your customers’ purchase journey. It helps you generate, nurture and manage several leads until they become paying customers. It optimizes other areas of your digital marketing strategy and ensures that customers get the best available service. CRM software is a necessary real estate marketing material, and no serious realtor will ignore it.
The advent of social media has brought with it various marketing opportunities. Social media is where your prospects and customers are spending most of their time, and if you are not right there with them, you are missing many marketing opportunities. Social media gives the highest amount of leads in the real estate industry. And this is why it is one of the best digital real estate marketing materials to have.
The real question now is, do you focus on traditional marketing materials or digital marketing materials as a realtor? The answer is that there is a need to invest in the two forms of media. They target different segments of your prospects, and ignoring one might cost you a lot in revenue generation. However, we cannot deny that the world is now more global and that the digital space is becoming more and more friendly for the real estate industry. Your real estate marketing should focus on harnessing digital marketing materials’ opportunities. After all, the majority of your customers are online.